Manton has point:

To be a blogger, you have to be okay with writing into the void. Some posts will resonate with people. Some posts will get comments. Most won’t.

Sometimes I’ll write a post and I’ll think to myself, “This is pretty good! This is the blog post that people are gonna talk about and link to. I’ve really captured something unique in this post.”

And then crickets. No one cares. 🦗

That’s okay. The act of writing itself helps us think, helps us learn, helps us discover how we feel about a topic. It’s creative and has value even if no one is reading. It’s a snapshot in time to look back on later.

And then the post is out there on the internet, making the web a little better. And maybe one day someone will pick it up and see it, at just the right time, and it will matter to them.

When I opened my first blog in 2007, I did it to share a trip I had taken to Canada. Back then, almost no one was doing travel blogging. Later, I started following a trend, writing on the blog to make myself known, initiate conversations with brands, and write about products and experiences. For many months, I forgot what writing truly meant to me.

Reworking long-dormant thoughts that need to escape my mind and take shape through written text is my way of deciphering the world and the things that fascinate me. It’s a means of leaving an indelible mark on my inner self, even before hoping it might interest someone out there.

And even if it doesn’t, that’s okay too. I’ve shared something about myself with the world, and being able to do so is already an achievement.